Mathrubhumi is one of the largest media and communication groups in India with a production house (MBTV), two TV channels (Mathrubhumi News and Kappa TV), a weekly magazine, a radio station (CLUB FM) and the second most read daily newspaper in South India.
Challenge
On May 19th 2019, almost 1 billion Indians voted in the largest democratic election in history. Mathrubhumi required a simple and affordable way to broadcast live election results from their studio and different regions around India.
Requirements
Mathrubhumi needed a solution that was mobile, lightweight, easy to operate by journalists in the field, and could live stream to Facebook Live to maximize audience engagement.
Solution
The Dazzl app enabled MoJos (Mobile Journalists) to live stream from remote locations around India over 3G and 4G mobile networks, giving viewers unparalleled coverage of the vote counting process.
Results
Vote counting began on May 23rd, 2019. Dazzl was used to produce and broadcast the Lok Sabha election results on Facebook Live, allowing Mathrubhumi to streamline their production process and reach over 28.000 viewers.
You can watch the live video recording below from the Mathrubhumi Facebook page:
Testimonial
“An unbelievable experience. Simultaneous live streaming from four locations without break. The first of its kind experience not only for us but also for the audience. We have never seen such clarity on Facebook live before. Thanks Dazzl.tv“
Abu Fyzee. Video Manager at Mathrubhumi Online
Free Trial
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